To build your media strategy you need to have solid foundations. We analyse press, broadcast, online and social media content to ensure you have every base covered. Our experts will assist you in fine-tuning your quantitative and qualitative analysis reports to add credibility and context to your PR and communications strategy.
As your impartial partner, we'll objectively highlight the strengths and ways to improve your media strategy. This will help you to pinpoint your position in the media landscape and get a true understanding of where you sit in your industry before you further develop your goals.
Whether your media story is at the beginning, middle or coming to an end we can help. From brand equity to competitor benchmarking, together we'll establish the key performance indicators you need to assess the impact made by your media strategy, PR campaigns, spokespeople and messaging. Our analysis tools and teams will decrypt the themes of your media coverage into detailed insight via user-friendly graphs and clear reports so you know exactly where you're heading.
Our evaluation team works with clients from a large variety of industries. In addition to specialising in the automotive and luxury sectors, our clients include some of the largest government, retail, energy, financial, pharmaceutical, FMCG and FTSE 100 brands. So whatever industry you work in, we will create a media evaluation report to suit your specific needs.
We use a quantitative and qualitative evaluation platform across all markets and have unique access to the world’s richest research data. We work with global industry bodies such as AMEC to ensure our evaluation standards are consistent worldwide, so you can share your reputation with confidence.