The media is unpredictable and no one is immune to a PR crisis. We alert you to negative coverage of your brand or organisation over online, press, broadcast and social media. With our service, you are quickly and accurately informed of the impact negative coverage has on your business so you can react swiftly and effectively.
Our teams are structured to deliver reliable and accurate information so you can stay cool in the event of a crisis. Your dedicated account manager will guide you through any unwelcome coverage you receive so that you can understand who’s talking about you, what they’re saying, where and how.
Our media monitoring alerts summarise content and list the author, source and tonality of your coverage. With this information, you'll be in an excellent position to react with confidence when everyone else is hot under the collar! Night and day, we're sending you the right information to fight unfriendly fires.
From experience, we know that even when a crisis is over, it’s worth keeping an eye out for any negative comments. After your crisis campaign, we can track and analyse your brand reputation, so you can confidently share the results and reassure your company of its success. And if for any reason your campaign didn't work out how you thought, we can sit down and discuss where it can be improved to ensure its success in the future.